As the traditional strongholds of consumerism – the developed markets in Europe and the United States – suffer from a range of economic woes including low-growth or no-growth, multinational corporations (MNCs) remain challenged for revenue and profitability.
As a result, companies are increasingly looking to Asia for market expansion, revenue growth, and increased profits. However, as business shifts to Asia, significant supply chain complexities can arise as companies venture into new territories.
Mark Millar, author of Global Supply Chain Ecosystems, looks at the impacts of economic changes in China and offers an insight into supply strategies for Asia.
Read more below.
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